Web Performance & Technical SEO
Arjun Mehta
Freelance technical content writer, helping brands turn site speed and search into plain English.
Covers Web Performance · Core Web Vitals · Technical SEO · Next.js · Website Security · Search Console · AI Search Readiness
Arjun is a developer turned writer. He spent years shipping production websites before noticing that the people who most needed to understand performance, the founders paying for it, were the ones left out of the conversation.
Now he writes for brands who want the technical side of the web explained without the jargon. Page speed, security, the plumbing that decides whether an AI model can even read your site: he turns all of it into something a busy owner can act on in an afternoon.
When he is not writing, he is usually pulling apart someone's Lighthouse report for fun.
Arjun is available for freelance commissions. Get in touch to work together.
Latest from Arjun
15 storiesStrategy
Everyone Says Search Is Dying. Google Just Posted a Record.
Everyone is calling the end of search, yet Google says its usage just hit an all-time high. The demand has not vanished, it has spread across more surfaces. Abandoning your search fundamentals to chase the shiny new thing is the real risk.
5 min read
Strategy
The Company Behind PayID and BPAY Just Went AI-Native. The Excuse Is Gone.
The operator of Australia's payment rails is about as cautious and regulated as a business gets, and it has now put AI to work across the whole organisation. When that business moves, the idea that AI is too risky for yours runs out of road.
5 min read
AI Agents
An AI Just Ran an Entire Ransomware Attack by Itself
Security researchers documented the first ransomware attack run end to end by an AI agent, with no human at the wheel. The way in was an exposed AI tool. Here is what that shift means for a small business.
6 min read
AI SEO
A Fake Copyright Complaint Can Erase Your Pages From Google
A single fraudulent copyright claim can pull your pages out of Google before anyone checks whether it is true, and winning them back can take weeks. Here is why it is happening and how a watched site stays safe.
6 min read
AI SEO
From September, Blocking AI Bots Could Hide You From Google
From 15 September, Cloudflare changes how it lets crawlers read the web, and a blunt setting could hide your site from Google and AI search alike. If your business runs on it, here is what is at stake.
5 min read
AI Agents
AI Agents Can Now Use the Software You Already Run
Google has built computer use into Gemini 3.5 Flash, so an agent can see a screen and click, type and navigate like a person. That cracks open automation for the no-API systems a small business is stuck with.
5 min read
AI SEO
Google's June 2026 Spam Update Is Live. Here's the Steady Move.
Google began rolling out a global spam update on 24 June, sharpening the system that hunts content built to game rankings. Here is what it targets, why an honest small business can still feel it, and the calm response that works.
5 min read
AI SEO
You Do Not Need a Separate AI Version of Your Website
A cottage industry is selling small businesses a second, machine-only copy of their site to win AI search. Google's own engineers just said skip it. The mention is earned by one good site, not a shadow one.
6 min read
Engineering
Changing Your Domain Name? Google Just Made Site Moves Stricter
Google quietly updated its site-move guidance on 17 June, raising the bar for getting a domain change right. Wing it now and you can lose the search traffic you spent years building.
5 min read
Engineering
Attackers Have AI Now, and Your 'Update It Later' Website Is the Target
New research shows AI can now turn a freshly released security fix into a working attack in under an hour. For a small business that treats its website as set-and-forget, that collapsing window is the risk worth closing first.
5 min read
AI SEO
AI Search Sends Fewer Visitors Now. The Ones It Sends Are Ready to Buy
New figures show most people now read the AI summary before they click anything. Your website traffic is falling, but the visitors who still arrive are a different, higher-intent customer. That is the opportunity hiding in the scary chart.
5 min read
Engineering
A Backup Plugin on 3 Million Sites Has a Critical Flaw. Check Yours Today.
Security firm Wordfence disclosed a critical hole in UpdraftPlus, WordPress's most popular backup plugin, on 11 June 2026. If your business site runs WordPress, here is the two-minute check that could save it.
4 min read
AI SEO
Google's Search Console Now Shows How You Appear in AI Search
Google is adding reports to Search Console that show how your pages surface in AI Overviews and AI Mode, plus a toggle to opt out. Here is what it means for your business.
4 min read
Strategy
Why Shipping in Days Beats Launching in Months
Every week a website spends in development is a week your competitor meets your customers first. Here is the case for speed, and how we make it the default.
6 min read
Engineering
Treating Performance as a Feature, Not an Afterthought
A fast site is not just nicer to use. It ranks higher, converts better, and costs less to run. Here is how we hit a perfect Lighthouse score by default.
5 min read
