GEO & Content Strategist
Camille Laurent
Freelance content and GEO strategist, helping brands get cited by AI and remembered by people.
Covers Generative Engine Optimization · AI Search · Content Strategy · SEO · Brand Voice · Customer Trust · Editorial
Camille has spent her career where search meets storytelling. As AI reshapes how people find brands, she has become obsessed with one question: when someone asks an AI for a recommendation, what makes it say your name?
She writes for brands that want to be found and trusted in equal measure. Her work pairs the technical side of generative search with content that actually sounds like a human wrote it, because both are now ranking signals and neither works alone.
French by birth and editorial by instinct, she treats every piece as craft and every brand as a voice worth protecting.
Camille is available for freelance commissions. Get in touch to work together.
Latest from Camille
24 storiesAI SEO
Google Can Now Show Which Social Posts Get Your Business Found
Google Search Console can now report how Instagram, TikTok, X and YouTube posts appear in Search and Discover, giving small businesses a clearer view of which social content earns attention beyond the platform feed.
5 min read
AI SEO
The AI Visibility Score You're Being Sold Is Mostly Noise
A new wave of tools promises a single score for how visible you are inside AI answers. Fresh research says most of those numbers are statistical noise. Acting on a bad measurement is worse than not measuring at all.
6 min read
AI SEO
AI Is About to Start Shopping For Your Customers. Can It Find Your Store?
Google is turning search into a place where an AI agent finds, compares and buys on a shopper's behalf. The businesses whose products the agent can actually read will win the sale. The rest will simply be skipped.
5 min read
AI SEO
Your Customers Are About to Ask ChatGPT Out Loud. Will It Say Your Name?
OpenAI's new GPT-Live turns ChatGPT voice into a real conversation that searches the web mid-sentence. When the answer is spoken aloud, it names one or two businesses, not ten. Here is what that shift means for getting found.
5 min read
AI SEO
AI Is Sending Customers to Websites. Almost All of It Is ChatGPT.
A new study of 6.77 million AI-driven visits found that nearly all the traffic AI now sends to websites comes through one door: ChatGPT. Here is what that means for where your next customers come from.
6 min read
AI SEO
Your Customers Stopped Searching in Keywords. Now They Ask AI Full Questions.
Google's own data shows the average AI search is now triple the length of an old keyword query, and one in six uses voice or images. If your website still answers the old two-word search, it is answering a question nobody types anymore.
5 min read
Strategy
ChatGPT Is Starting to Sell Ads. The Free Spot in AI Answers Won't Stay Free.
OpenAI is testing ads inside ChatGPT and steadily widening the experiment. It has not reached Australia yet, but the free, merit-based recommendation at the top of an AI answer is about to get a paid neighbour. Here is what that means.
5 min read
AI SEO
Google Reviews Are Going Missing. Here's How to Protect the Ones You Earned.
Google confirmed on 3 July it is investigating reviews vanishing from local listings and has paused reviews on some profiles, with a few ratings dropping to zero. Here is why yours matter more than ever, and how to hold onto them.
5 min read
Strategy
AI Search Rewards First-Hand Expertise. That Is Your Edge.
A new analysis found that the businesses AI answers actually name are the ones sitting on original, first-hand knowledge, not the ones churning out generic content. For a real Australian business, that is very good news.
5 min read
AI SEO
AI Now Thinks Before It Answers. That Changes Who It Recommends.
A new study found that when ChatGPT reasons before replying, barely a quarter of the sources it cites stay the same. Different businesses get named. For anyone who relies on being found, the rules just moved.
5 min read
AI Agents
AI Agents Can Now Book and Buy on Your Website
The AI in your customer's browser has stopped just reading websites and started using them: booking, filling forms, getting to the checkout. When an agent turns up to do the job on your site, the quiet question is whether it can finish.
6 min read
AI SEO
Google Just Confirmed How to Win AI Search: Be Worth Reading
Google's head of Search says the way to show up in AI answers is simple to state and hard to fake: make content people actually want to read. For a small business, that closes the door on shortcuts and opens a real one.
6 min read
AI SEO
Most of the AI Bots Hitting Your Website Are Fake
A new analysis found that more than four in five visitors claiming to be ChatGPT, Claude or Perplexity were impostors, and most Googlebot visits were too. Here is what that means for measuring your real AI search visibility.
5 min read
AI SEO
You Can Now Decide Which AI Bots Read Your Website
AI engines crawl your site all day to answer customers and to train, and until now you had almost no say in it. A new wave of controls is changing that. The win is in setting the right posture, not blocking everything.
6 min read
AI SEO
A Court Just Made Google Liable for What Its AI Says About You
A German court ruled Google is directly liable for false claims its AI search made about two businesses. The real lesson for an Australian small business: what AI says about you now shapes who walks through the door.
4 min read
AI SEO
Ads Are Coming to ChatGPT. The Answer Box Is Becoming a Shopfront
OpenAI has opened a self-serve ad platform inside ChatGPT to businesses of any size. The place your customers now ask what to buy is quietly turning into a place to be advertised. Here is what that shift really means.
5 min read
AI SEO
When AI Search Quietly Recommends Your Competitor Instead of You
New analysis shows AI search will happily cite your 'we are the best' page, then recommend a rival named on it instead. Being mentioned is not the same as being chosen, and that gap is where small businesses are quietly losing.
5 min read
AI SEO
Free AI Detectors: What They Get Wrong, and What Google Actually Rewards
Australians are searching for free AI detectors in record numbers, usually to check whether their own writing looks too machine made. Here is what these tools really measure, why even their makers gave up, and what Google rewards instead.
6 min read
Strategy
Google Now Lets You Opt Out of AI Overviews. Almost No Business Should.
On 3 June, Google added a switch that removes your site from AI Overviews and AI Mode, surfaces now reaching billions of people each month. For almost every Australian small business, opting out is the wrong move.
5 min read
AI SEO
Adding llms.txt Won't Get You Found in AI Search. Here Is What Does.
Agencies are charging small businesses to add an llms.txt file so ChatGPT and Gemini recommend them. Google's own search team has just explained why that file cannot do the job, and what actually drives AI visibility instead.
5 min read
AI SEO
Apple's New Siri Turns Every iPhone Into a Search Box. Here Is How to Show Up.
At WWDC, Apple unveiled a rebuilt Siri that answers questions directly using Google's Gemini. In Australia, where most phones are iPhones, that is a new front door to your business you have not optimised for yet.
6 min read
AI SEO
Claude Is the Fastest-Growing AI Search Source. Here Is How to Get Found in It.
New data shows Claude is the fastest-growing AI traffic source, and unlike its rivals it leans on Brave Search rankings almost untouched. That makes it one of the few AI answer engines you can genuinely optimise for.
5 min read
AI SEO
Google's May Core Update Pushed Forums to the Top. Here's Your Move.
Google's May 2026 core update finished rolling out on 2 June, and forums like Reddit climbed across almost every topic. Here is what Google is rewarding now, and how your small business can win the same way.
4 min read
AI SEO
AI Search Is the New Front Page: A Practical Guide to GEO
ChatGPT, Perplexity, and Google's AI Overviews are quietly becoming the first place buyers research you. Here is how to make sure they quote you, not your competitor.
8 min read
